Branding & Identity – Groove Guard

GROOVE GUARD - BRANDING

This is one of my graduation projects for school. I had to create a full brand identity for Groove Guard, a brand that makes earplugs.

The concept was to make wearing earplugs look cool. Many people still don’t wear them because they think it doesn’t look good.
Groove Guard changes that by creating a strong and stylish image for ear protection in the music scene.

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